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Ylva Baeckström is a Senior Lecturer and Finance Theme Lead (Sustainable Finance) at King's Business School, King's College London. Her research interests encompass behavioral finance, entrepreneurship, investment decision-making, and financial advice, with a particular focus on gender inequality in the financial services industry. Ylva has extensive experience, previously serving as CEO of a Fintech startup and holding senior positions at major international banks in London, including Standard Chartered Bank, Coutts & Co, and Morgan Stanley. She is dedicated to promoting economic equality and sustainability in finance and has contributed to various initiatives aimed at addressing these issues. Ylva is an affiliate member of the ESRC Centre for Society and Mental Health and serves on the editorial board of the Review of Behavioral Finance. She is also a published author, with her book 'Gender Bias in Finance: Addressing Inequality in the Financial Services Industry' released by Routledge in 2022. Through her academic work, Ylva aims to create positive impact and continues to collaborate with financial institutions both in the UK and internationally.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.