Dr. Ylva Hård Af Segerstad

Biography

Ylva Hård af Segerstad is a Professor at the University of Gothenburg, focusing on communication, digital communication technologies, and text-based interaction. With a PhD in General Linguistics obtained in 2002, her work emphasizes the role of mobile communication in an increasingly digitalized society. She leads research projects, supervises doctoral students, and teaches in the international master's program in information technology learning. As a member of the international Association of Internet Researchers, she contributes significantly to discussions on the ethical implications of research in networked environments. Current projects involve collaboration with center-focused initiatives aimed at supporting young adult cancer survivors through digital tools. Over the years, Ylva has investigated various aspects of digital communication, including its impact on learning and social contexts. Her prior research has examined written language adaptation in online settings and the dynamics of mobile communication, focusing on the interplay between spoken and written forms. Her ongoing commitment to ethical research practices and community engagement marks her contributions to the field of digital communication and education.

Research Interests