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Yongdong joined UCL School of Management in 2015, earning a Ph.D. from the University of California, Berkeley. Prior to graduate school, he studied at Peking University in China, obtaining a B.A. in Economics and a B.S. in Statistics. His research focuses on quantitative marketing and empirical industrial organization. Current projects involve studying market competition and the evolution of mobile app platforms. Yongdong is also interested in intellectual property economics and innovation. He supervises PhD students including Yiyao Zhou. His research includes exploring mobile app platform choice utilizing machine learning techniques and structural estimation approaches, as well as investigating the benefits of disclosing innovations and their impacts on knowledge diffusion and a firm's intellectual management strategies.