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Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School. Her research focuses on the intersection of brand strategy and culture, with a particular emphasis on the emergent artificial intelligence economy. She is the author of a bestselling book and has published over one million case studies on various companies, including Starbucks, IKEA, and Uber. Professor Moon serves on the boards of directors of Mastercard, Unilever, Warby Parker, and Sweetgreen, and collaborates with numerous startups, contributing to strategic innovations and the MBA FIELD curriculum at Harvard. She has served as Senior Associate Dean for Strategy and Innovation and was awarded the HBS Student Association Faculty Award for teaching excellence, among other distinctions such as the Hellman Faculty Fellowship. She received her Ph.D. and M.A. from Stanford University and her B.A. from Yale University. Before joining Harvard, she was on the faculty at MIT.
Harvard Business School • Boston, MA
Teaching and conducting research in business administration and brand strategy.
MIT • Cambridge, MA
Conducted research and taught courses related to management.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.