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Yuanfang Lin is an Associate Professor at the Gordon S. Lang School of Business and Economics, University of Guelph, specializing in marketing modeling. His research focuses on identifying significant marketing problems, such as price competition and product innovation, and constructing analytical models that provide insights into consumer behavior. Dr. Lin employs various research tools, including microeconomics, industrial organization, game theory, and econometrics. His work has been published in leading journals such as Management Science, Marketing Science, Journal of Retailing, and International Journal of Research in Marketing. Dr. Lin received the 2023 University of Guelph Research Excellence Award and the UGFA Distinguished Professor Award for Excellence in Teaching. Additionally, he serves on the Editorial Review Board for the International Journal of Research in Marketing and is an Associate Editor for the Canadian Journal of Administrative Sciences.
University of Guelph • Guelph, ON, Canada
Leads the graduate program in Marketing and Consumer Studies while engaging in impactful research.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).