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Dr. Yuanyuan Yin is an Associate Professor in Design Management at the Winchester School of Art, University of Southampton. She joined the University of Southampton in 2009 and has a strong background in Design Management, having completed her PhD in this field as well as an MA in Design Strategy & Innovation from Brunel University, UK. Additionally, she holds a Bachelor of Engineering degree in Industrial Design from China. Dr. Yin's research focuses on promoting business performance through design, developing brand strategies, understanding customer and user experiences, and supporting collaborative design processes. In recent years, her work has increasingly concentrated on inclusive service design aimed at the ageing population. She has published over 35 academic papers and is recognized for her contributions to design management, including registered product design patterns with the UK Intellectual Property Office and solo design exhibitions. She has secured more than £1.3 million in grant income from notable organizations such as the Economic and Social Research Council and the British Council.
University of Southampton • Southampton, ENG
Responsible for teaching key disciplines in design management and branding. Conducts research in promoting business performance and understanding user experiences.