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Yuanyuan Zhu is a PhD student at the University of Western Australia, specializing in marketing. Her research focuses on advertising design and visual information processing within marketing communications and information systems. Yuanyuan holds a bachelor's degree in finance engineering and a master's degree in marketing analytics. Her academic journey reflects a strong commitment to understanding the intricacies of marketing and how information systems can enhance communication and engagement in the field. Over the years, she has developed expertise in advertising and its impact on consumer behavior, which is demonstrated through her published work and citations. As an active researcher, Yuanyuan aims to explore new methodologies and concepts in marketing communications, contributing to the broader field of information systems management.
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