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Dr. Yuchen Liu joined the Daniels School of Business at Purdue University as a Clinical Assistant Professor in 2024. He holds a Ph.D. in Strategic Communication and an M.S. in Journalism and Mass Communications from the University of Kansas. Dr. Liu has taught a broad range of courses including Strategic Business Writing, Writing for Strategic Communication, Principles of Public Relations, Principles of Advertising, Principles of Research Methods in Strategic Communication, and Communication Campaigns. His research primarily focuses on the effects of strategic communication, public relations, and international communication. Prior to his academic career, Dr. Liu worked as a Web Producer for Channel 6 News in Lawrence, Kansas, where he managed the station’s platforms, developed online content, and contributed to writing, editing, and producing newscasts, playing a key role in coordinating special event coverage.
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