Dr. Yunhao Huang

Assistant Professor

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Biography

Yunhao Huang's research investigates how the increasing adoption of artificial intelligence in online marketplaces affects firm strategy and customer information acquisition and sharing patterns. He studies the economics of technological shifts and seeks to uncover actionable insights for marketers navigating this environment, which informs our understanding of the digital economy. His work has been recognized with several awards, including the MSI Alden G. Clayton Doctoral Dissertation Proposal Award, the ISMS Doctoral Dissertation Award, and the ASA Marketing Section Doctoral Dissertation Research Award.

Research Interests

Advertising Artificial Intelligence Marketing Digital Strategy E-commerce Online Reviews Price Promotions Social Networks

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.