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Associate Professor Yupin Yang joined the Beedie School of Business at Simon Fraser University in September 2007. She earned her Ph.D. in Marketing from the University of Toronto, Canada. Her research interests focus on sports marketing and branding strategies, which include aspects such as search advertising and pricing in the hospitality industry. Her work has been published in prestigious journals such as Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Yang has conducted empirical investigations into issues like director selection in movie pre-production and the impact of travelers' prior knowledge on search advertising. She has also examined the equilibrium outcomes of banning controversial sponsors in sports sponsorships and the effects of market competition on search advertising. Her research contributes significantly to the understanding of consumer behavior in sports and hospitality sectors.
Department of Philosophy