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Zeynep Arsel is a Professor at Concordia University, holding a Research Chair in Consumption, Markets, and Society. She received her PhD in Marketing from the University of Wisconsin-Madison, with additional minors in Sociology and Cultural Anthropology. Her academic research focuses on the intersections of technology, consumption, and markets, exploring how knowledge systems shape consumer practices. She has received funding from various prestigious organizations including the Social Sciences and Humanities Research Council of Canada and the Fonds Québécois de la Recherche sur la Société et la Culture. Her work has been featured in leading publications such as The Wall Street Journal and WIRED. Arsel actively supervises graduate students, particularly in topics related to branding and platforms. She has published extensively, including edited books and refereed journal articles that analyze market practices and consumer behavior.
Administered by the Mel Hoppenheim School of Cinema; focuses on cinematic arts practice and research-creation.