Dr. Zikun Ye

Assistant Professor

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Biography

Zikun Ye is an Assistant Professor at the Michael G. Foster School of Business, University of Washington. He received his PhD from the University of Illinois at Urbana-Champaign in 2023, following a Bachelor of Science degree from Shanghai Jiao Tong University in 2018. His research interests lie in the intersection of marketing and technology, focusing on the applications of large language models and digital marketing strategies. Through his work, he aims to enhance data-driven decision-making within online platforms and explore the implications of machine learning in advertising practices.

Research Interests

Large Language Models Digital Marketing Data Driven Decision Making

Experience

Assistant Professor

2023-01-01 — Present

Michael G. Foster School of Business, University of Washington • Seattle, WA

Teaching and conducting research in the field of Marketing.

Requirements for University of Washington

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:80
IELTS
Overall
Required:6.5
Duolingo
Overall Score
Required:105
Overall
Required:105
Prerequisites
Bachelor's degree from a regionally accredited college or university
Application Checklist
  • Online application
  • Transcripts
  • Statement of Purpose
  • Letters of Recommendation
  • Resume/CV
  • English proficiency scores (for international students)
Specialization Notes

Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.