Dr. Zitian Adam

Biography

Zitian Adam is a lecturer at the University of Manchester, specializing in Marketing and User Experience. His research primarily focuses on Digital Marketing, Luxury Branding, Visual Communication, and Consumer Engagement. Zitian's work has contributed to understanding how consumers interact with brands through various digital channels, leveraging aspects of Computer Vision and Natural Language Processing in his studies. His expertise extends to developing strategies that enhance consumer engagement and improve brand loyalty in luxury markets. Additionally, he is actively involved in mentoring students and is open to accepting PhD candidates who wish to explore innovative research areas within marketing. His academic contributions include a variety of published works that delve into the intersections of technology and consumer behavior, which aim to provide insights into effective marketing practices in the digital age.

Research Interests