Magdalena Cismaru is a Professor in the Department of Marketing at the University of Regina. She earned her PhD in Marketing from the University of Houston, where she focused on consumer behavior, complemented by a minor in psychology. Cismaru's research interests lie at the intersection of social marketing, artificial intelligence, and higher education. With an academic career dedicated to understanding and enhancing consumer behavior, she leads various courses including BUS 312 on Consumer Behavior and BUS 413 on Marketing Research. Her commitment to academia is reflected in her extensive teaching experience and her active involvement in research that contributes to the marketing field.