Nikolaj Koors Hoff is a part-time lecturer at Copenhagen Business School, specializing in areas associated with organizational studies and management. His research primarily focuses on the intersection of technology, marketing, and organizational behavior. Over the years, he has developed a keen interest in how data analytics can enhance decision-making processes within organizations, guiding both strategic marketing initiatives and operational improvements. His academic contributions include various lectures and seminars aimed at equipping students with a robust understanding of contemporary issues in business. He is committed to fostering a collaborative learning environment that encourages critical thinking and practical application of theoretical concepts. Nikolaj actively engages with the academic community and is dedicated to bridging the gap between theory and practice in his field.