Nizar Souiden is a full professor at Université Laval in the Department of Marketing. He is a member of the Centre for Retail and Digital Marketing, focusing on research that intersects economics and business management, particularly within the area of international marketing. Souiden has supervised numerous master's and doctoral students, facilitating significant advancements in their academic journeys. His contributions extend to organizing prestigious international conferences in consumer research and serving on editorial boards of various academic journals. He has received several accolades for his research contributions, including the Research Medal and the Hermes Prize for excellence in research. His work features a strong commitment to understanding ethical considerations in marketing and consumer behavior, particularly in the context of emerging markets like recreational marijuana.
FSA ULaval • Québec, Canada
Member of the Centre for Retail and Digital Marketing, focusing on research in international marketing.