Jacob Teeny is an Associate Professor of Marketing at Kellogg School of Management, specializing in the study of consumer behavior. His work explores various dimensions of psychology, social influence, and addresses critical questions about human interaction and persuasion. He investigates how people attempt to influence each other, the nature of effective persuasion in different organizational contexts, and how moral norms and real-world events shape public opinions and beliefs. His research is frequently published in leading marketing and psychology journals and has been featured in prominent media outlets such as Business Insider and TIME. Currently, he is working on a book titled 'Handbook of Personalized Persuasion: Theory and Application', which encapsulates his research on social influence. In addition to his research, Jake has a passion for storytelling, which he conveys through both written and spoken mediums, excelling in creating compelling advertisements and personal narratives. He incorporates principles of marketing psychology into his teaching for MBA students and shares insights through TEDx talks and online courses.
Kellogg School of Management • Evanston, IL
Currently serving as Associate Professor, Jacob teaches courses on advertising strategy and consumer behavior, emphasizing practical applications and critical thinking.