Dr. Agata Leszkiewicz

Biography

Agata Leszkiewicz is an Assistant Professor in the field of Customer Analytics at the University of Twente. Her research expertise focuses primarily on digital marketing, customer relationship management, customer churn and reacquisition, and the application of machine learning in marketing statistics. She holds a PhD in Business Quantitative Methods from Carlos III University of Madrid, awarded cum laude, and has been recognized with the King Felipe VI Spain Extraordinary Doctoral Dissertation Award. Prior to her current position, she was a postdoctoral researcher at the Center of Excellence in Brand Customer Management at Georgia State University. Agata has contributed to numerous high-ranked peer-reviewed journals, such as Journal of Marketing Research and Journal of Interactive Marketing, and serves as a reviewer for various leading marketing journals. Her current research projects examine customer acquisition through different channels and the dynamics of customer-firm relationships, particularly in the context of the hotel industry. Agata encourages quantitative analysis skills in her students and coordinates a variety of marketing courses within the university's BA and MA programs.

Research Interests