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Alka V. Citrin teaches Marketing Management, International Business, Sales Management, and Electronic Commerce Marketing. Her research interests at the organizational level focus on understanding the impact of outsourcing and offshoring activities on a firm's customer relationship management capability, innovativeness, and ability to manage change. At the consumer level, she studies the role of interactivity and the impact of information quality on perceptions of customer relationship management. Related research examines the quality of information provided by new media and its role in online marketing. Dr. Citrin has published papers in 'Journal of Marketing Research,' 'Journal of Operations Management,' 'Journal of Business Research,' and 'Journal of Product Innovation Management.' She has presented numerous papers at national and international Marketing conferences and universities. Dr. Citrin has ten years of experience as a Marketing Manager in product development for several international firms, developing marketing products worldwide. She is the founder and CEO of an educational aid development firm (Amazing Star Education).
Department of Computer Science: GRE scores are optional for Fall 2026.