Dr. Andrea Bublitz

Assistant Professor

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Biography

Andrea Bublitz is a Postdoctoral Researcher in Marketing at the University of Basel. Her research focuses on the social psychological factors that influence consumer behavior in digital environments. Utilizing experimental methods, she examines how users perceive, share, and evaluate information. Andrea collaborates with international researchers and industry partners to transform scientific insights into practical, evidence-based strategies. Her fields of interest include Consumer Behavior, Marketing Communication, Persuasion, and Misinformation.

Research Interests

Consumer Behavior Marketing Communication Persuasion Misinformation

Requirements for University of Basel

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:22
Speaking
Required:22
Total
Required:95
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:7
Prerequisites
Bachelor's degree in a relevant field with at least 180 ECTS Specific ECTS requirements in core subjects (e.g., 90 ECTS in Math/CS for Data Science)
Application Checklist
  • Bachelor's degree certificate or current transcript of records
  • Diploma Supplement (if available)
  • CV/Resume
  • Copy of valid passport or ID card
  • Evidence of language proficiency (C1 level recommended for English/German programs)
  • Proof of payment of application fee (CHF 100)
Specialization Notes

The University of Basel generally requires C1 level proficiency in the language of instruction. For most English-taught Masters, TOEFL (min 92-95) or IELTS (min 7.0) is the standard.