Dr. Andreas Eisingerich

Biography

Andreas Eisingerich is a Professor of Marketing at Imperial College Business School. He has held significant academic roles including Head of the Analytics and Marketing Operations Department and Academic Programme Director for various MBA programs. Eisingerich's academic journey began with a BSc from the London School of Economics, followed by a Master's degree and a PhD from the University of Cambridge's Judge Business School. His prior experience includes managing the Center for Global Innovation at the University of Southern California's Marshall School of Business. Eisingerich's research focuses on customer-brand relationships and service research, contributing to literature on brand love, trust, and respect. He is the co-author of the book 'Brand Admiration: Building Business People Love' and has several ongoing research projects that explore the implications of cognitive behavioral therapy in mobile health contexts, consumer attachments to digital offerings, and the effects of artificial intelligence on customer-brand interactions. His works have been published in prestigious journals and he serves on the editorial boards of several academic publications. Eisingerich has received numerous accolades including the 40 Under 40 Professors Award from Poets & Quants, and his research has been translated into multiple languages.

Research Interests