Generate a tailored SOP for Dr. Andreawan Honora. Improve your application with a focused, well-structured draft.
Andreawan Honora is a marketing lecturer at the UWA Business School, University of Western Australia, having joined in February 2024. Previously, he worked as a Postdoctoral Research Associate at Ivey Business School, Western University, Canada. He holds a PhD in Business Administration from National Dong Hwa University, obtained through a fully funded PhD studentship scheme. Before his academic career, Andreawan was an account manager at one of the largest solution companies in Indonesia, MII - Metrodata Group. His research interests include digital technology, service management, consumer-brand relationships, and consumer psychology. He is particularly focused on understanding how technology influences human behavior among consumers and frontline employees, and how digital technologies can be leveraged for business and marketing purposes. Andreawan is also interested in how digital technology impacts social goals, such as promoting good health and well-being. His work has been published in various prestigious journals, including Psychology & Marketing and the Journal of Retailing and Consumer Services.
Requirements are standardized across the Graduate School for most Master by Coursework programs at UWA.