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Consumer Brand Relationships
Consumer Brand Relationships Professors in Global
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Professor
Andrea Giuffredi-kähr
University of Zurich
Switzerland
consumer-brand relationships
consumer behavior
brand management
branding
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Professor
Barbara Kahn
University of Pennsylvania
United States of America
brand loyalty
customer relationship management
consumer choice
brand management
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Professor
Charlene Yijun
Nanyang Technological University
Singapore
consumer behavior
consumer psychology
consumer wellbeing
customer experience
consumption experiences
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Professor
Alexander Chernev
Northwestern University
United States of America
consumer behavior
consumer psychology
consumer decision making
brand management
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Professor
Giana Eckhardt
King's College London
United Kingdom
consumer behavior
consumer social responsibility
consumer culture
branding
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Professor
Miriam Burgos
University of Southern California Marshall School of Business
United States of America
consumer behavior
consumer products
consumer decision making
branding
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Professor
Cleopatra Veloutsou
University of Glasgow
United Kingdom
consumer-brand relationships
brand co-creation
brand management
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Professor
Monica Mendini
Università della Svizzera italiana
Switzerland
consumer-brand relationships
consumer well-being
branding
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Professor
Andreas Eisingerich
Imperial College London
United Kingdom
customer-brand relationships
consumer attachment
brand love
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Professor
Marcel Paulssen
University of Geneva
Switzerland
customer relationships
brand loyalty
consumer behavior
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Professor
Christina Sichtmann
University of Vienna
Austria
brand perceptions
consumer behavior
customer loyalty
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Professor
Thomas Koo
Dalhousie University
Canada
brand communication
consumer behaviour
customer experience
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Professor
Özgün Atasoy
University of Warwick
United Kingdom
consumer-technology interactions
consumer decision-making
consumer choice
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Professor
Laurence Vincent
University of Southern California
United States of America
consumer experience
consumer behavior
branding
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Professor
Liad Weiss
University of Warwick
United Kingdom
brand loyalty
brand preference
consumer judgment
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Professor
Jamie Burton
University of Manchester
United Kingdom
customer relationship management
customer experience
customer engagement
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Professor
Vijay Viswanathan
Northwestern University
United States of America
consumer behavior
brand management
customer engagement
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Professor
Isabel Ding
University of Warwick
United Kingdom
consumer-technology interaction
consumer behaviour
consumer societal wellbeing
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Professor
Kathrynn Pounders
University of Texas at Austin
United States of America
consumer behavior
consumer well-being
branding
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Professor
Koert Van Ittersum
University of Groningen
Netherlands
consumer psychology
consumer well-being
branding
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Professor
Abas Mirzaei
Macquarie University
Australia
brand experience
brand activism
brand health
branding
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