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Ashley Lloyd is a Senior Lecturer in Information Management at the University of Edinburgh Business School. With academic qualifications including a BSc from Stirling and both an MBA and PhD from Heriot-Watt University, Ashley has a solid foundation in the principles of business and technology. Her research interests revolve around the application of advanced technologies in business processes to enhance competitiveness. Currently, Ashley's work aligns with agendas in Data Science, eSocial Science, and Innovation/Competitiveness, focusing on areas such as Big Data in China, Grid Cloud Computing, Consumer Behaviour Modelling, Customer Relationship Management, and Model-driven Innovation for New Product and Service Development.
Department of Marketing