Dr. Balázs Kovács

Biography

Balázs Kovács studies how socially structured information categories, awards, online reviews, and social networks shape audiences’ perceptions and evaluations in creative domains such as music, literature, dining, and technology. By focusing on how audiences assess the quality and relevance of creative work, Kovács highlights the social evaluations that are crucial for understanding the dynamics of these fields. His research takes a sociological approach, examining actors, objects, organizations, and markets within a relational space, and explores how heterogeneity and positioning within networks influence these assessments. He typically employs large-scale, 'big data' techniques to analyze online reviews and social networks, contributing to journals such as Administrative Science Quarterly, American Sociological Review, and Strategic Management Journal. Kovács received his PhD from the Graduate School of Business at Stanford University and previously served as an assistant professor at the University of Lugano in Switzerland.

Research Interests