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Barbara E. Kahn is a recognized expert in the fields of marketing, brand loyalty, and consumer behavior. She holds the Patty Jay H. Baker Professorship at the Wharton School, University of Pennsylvania, where she has previously served as Executive Director of the Marketing Science Institute and Director of the Jay H. Baker Retailing Center. Before her tenure at Wharton, she was the Dean Schein Professor of Marketing at the University of Miami. Kahn has published over 80 articles in leading academic journals and has authored books such as 'Global Brand Power: Leveraging Branding for Long-Term Growth' and 'Visual Marketing: A Practical Guide to Science Branding & Retailing'. Her academic journey includes a PhD, MBA, and MPhil from Columbia University and a BA from the University of Rochester. Kahn is a Fellow of the Society for Consumer Psychology and the Association for Consumer Research, having previously served as its president. Additionally, she has contributed significantly to editorial boards and has been featured in major media outlets such as CNN and The Wall Street Journal.
University of Pennsylvania • Philadelphia, PA
Holds the Patty Jay H. Baker Professorship and teaches various courses in marketing.
Jay H. Baker Retailing Center • University of Pennsylvania
Managed the center focusing on retailing research and education.
Undergraduate Program • University of Pennsylvania
Oversaw the undergraduate academic programs.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.