Dr. Barbara Kahn

Professor

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Biography

Barbara Kahn is an internationally recognized scholar in the fields of brand loyalty, consumer choice, and customer-relationship management. With over 60 articles published in leading academic journals, she is acknowledged as one of the world's top authors in prestigious marketing literature. Kahn co-authored the book 'Grocery Revolution: New Focus Consumer', which chronicles the rapidly changing supermarket industry and outlines how consumers make choices within it. Additionally, she authored 'Global Brand Power: Leveraging Branding for Long-Term Growth', reflecting her insights on branding strategies. Her prior experience includes serving as dean of the University of Miami School of Business Administration and as a past director of the Wharton School's Jay H. Baker Retailing Center. Kahn's academic background includes obtaining her PhD, MBA, and MPhil degrees from Columbia University.

Research Interests

Courses

Business Essentials Digital Leadership Certificate Program Executive Development Program Strategic Marketing Competitive Advantage

Requirements for University of Pennsylvania

Doctorate Program
Requirements
GPA Requirement
Required:3.6
GRE General
Verbal
Required:162
Quantitative
Required:162
Overall
Required:162
GMAT
Total Score
Required:728
Overall
Required:728
TOEFL
Total
Required:115
Prerequisites
Bachelor's degree or equivalent Strong quantitative background
Application Checklist
  • Academic Transcripts
  • Letters of Recommendation (2-3)
  • Resume/CV
  • Statement of Purpose
  • Essays
Specialization Notes

Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.