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Barbara Kahn is an internationally recognized scholar in the fields of brand loyalty, consumer choice, and customer-relationship management. With over 60 articles published in leading academic journals, she is acknowledged as one of the world's top authors in prestigious marketing literature. Kahn co-authored the book 'Grocery Revolution: New Focus Consumer', which chronicles the rapidly changing supermarket industry and outlines how consumers make choices within it. Additionally, she authored 'Global Brand Power: Leveraging Branding for Long-Term Growth', reflecting her insights on branding strategies. Her prior experience includes serving as dean of the University of Miami School of Business Administration and as a past director of the Wharton School's Jay H. Baker Retailing Center. Kahn's academic background includes obtaining her PhD, MBA, and MPhil degrees from Columbia University.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.