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Bjorn Gustavsson is a Distinguished Professorial Fellow at the Alliance Manchester Business School, University of Manchester. He specializes in marketing management with a focus on customer satisfaction, loyalty management, customer relationships, and consumer behavior within service contexts. His extensive research has resulted in publications in top journals including the Journal of Marketing, Journal of Marketing Research, and Journal of Service Research. He has authored twelve books, which have been translated into multiple languages, and has received notable awards for his research in the service management domain. Furthermore, he serves as the co-editor of the Journal of Business Research and as an area editor for the Journal of Service Research. He is also involved in the American Marketing Association as the upcoming president of the academic council and focuses on collaborations with major companies like Ikea, Ericsson, and Volvo, aligning his work with the UN Sustainable Development Goals to advance global efforts in poverty reduction and environmental sustainability.
University of Manchester—Alliance Manchester Business School • Manchester, United Kingdom
Focus on field marketing management and customer satisfaction.
Includes MSc in Advanced Electrical Power Systems and MSc in Communications and Signal Processing.