Dr. Carlos Torelli

Biography

Carlos Torelli is a Professor of Marketing and the Department Head in the Department of Business Administration at the University of Illinois at Urbana-Champaign. His areas of expertise include global branding, cross-cultural consumer behavior, self-regulation, and persuasion. His research primarily focuses on identifying key cultural factors that drive consumer behavior in a globalized economy and uncovering the underlying socio-cognitive processes that influence culturally-driven behaviors. Torelli has served as the Executive Director of Executive Education at Gies College of Business and has been a faculty fellow at the Torelli Center for Professional Responsibility. He joined the University of Illinois in 2016 after earning his Ph.D. in Business Administration from the same institution, following degrees in Civil Engineering and Business. He has received various honors, including the Anthony J. Petullo Professorship in Business Administration and has been a member of several editorial boards in academic journals. His teaching interests range from Global Marketing to Brand Management, where he provides students with tools and frameworks to understand cultural dimensions and consumer behavior across different markets.

Research Interests

Experience