Dr. Chedia Dhaoui

Biography

Chedia Dhaoui is a Senior Lecturer at the School of Information Systems and Technology Management, UNSW Business School, Sydney, Australia. She holds a PhD in Marketing from the Faculty of Business and Economics at Macquarie University and a PhD in Business Intelligence from Université de Lorraine, France. Chedia’s applied research focuses on digital marketing and business intelligence, seeking to excel in Analytics, emotion AI, and AI Business Analytics. As an award-winning educator, she is passionate about leveraging AI-driven solutions to tackle complex business challenges and emphasizes work-integrated learning in her teaching, which is informed by industry practices and the application of new AI technologies, including computer vision, AI, Large Language Models (LLMs), and deep learning to predict behaviors. Her research interests include the dynamics of consumer brand engagement in online environments, emotion AI, and the application of AI technologies for multimodal analysis. Chedia’s data-driven research utilizes large datasets gathered from online social networking platforms and advanced data analytics techniques to turn big data into actionable insights. She established Insight Social Networks in 2012, a consultancy firm aimed at creating value from data. Chedia has published her research in peer-reviewed academic journals such as the International Journal of Research in Marketing, Industrial Marketing Management Journal, and Journal of Consumer Marketing, and has presented her work at conferences like Marketing Science, American Marketing Association, European Marketing Academy, and Australasian Conference on Information Systems.

Research Interests

Courses