Consumer Brand Engagement Professors in Global

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Andrea Giuffredi-kähr
University of Zurich Switzerland
consumer-brand relationships
consumer behavior
brand management
branding
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Giana Eckhardt
King's College London United Kingdom
consumer behavior
consumer social responsibility
consumer culture
branding
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Alexander Chernev
Northwestern University United States of America
consumer behavior
consumer decision making
consumer psychology
brand management
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Charlene Yijun
Nanyang Technological University Singapore
consumer behavior
consumer wellbeing
consumer psychology
customer experience
consumption experiences
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Miriam Burgos
University of Southern California Marshall School of Business United States of America
consumer behavior
consumer decision making
consumer products
branding
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Monica Labarge
Queen's University Canada
consumer empowerment
engagement
consumer health
transformative consumer research
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Vijay Viswanathan
Northwestern University United States of America
customer engagement
consumer behavior
brand management
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Monica Mendini
Università della Svizzera italiana Switzerland
consumer-brand relationships
consumer well-being
branding
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Marcel Paulssen
University of Geneva Switzerland
consumer behavior
brand loyalty
customer relationships
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Cleopatra Veloutsou
University of Glasgow United Kingdom
consumer-brand relationships
brand co-creation
brand management
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Andreas Eisingerich
Imperial College London United Kingdom
consumer attachment
customer-brand relationships
brand love
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Christina Sichtmann
University of Vienna Austria
consumer behavior
brand perceptions
customer loyalty
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Laurence Vincent
University of Southern California United States of America
consumer behavior
consumer experience
branding
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Thomas Koo
Dalhousie University Canada
consumer behaviour
brand communication
customer experience
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Abas Mirzaei
Macquarie University Australia
brand activism
brand experience
brand health
branding
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Kathrynn Pounders
University of Texas at Austin United States of America
consumer behavior
consumer well-being
branding
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Jenny Lloyd
Warwick Business School United Kingdom
consumer behaviour
voter engagement
brand management
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Barbara Kahn
University of Pennsylvania United States of America
brand loyalty
consumer choice
brand management
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Özgün Atasoy
University of Warwick United Kingdom
consumer decision-making
consumer choice
consumer-technology interactions
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Isabel Ding
University of Warwick United Kingdom
consumer behaviour
consumer-technology interaction
consumer societal wellbeing
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Tandy Thomas
Queen's University Canada
consumer behaviour
consumer culture
brands
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