Dr. Chunhua Wu

Associate Professor

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Biography

Chunhua Wu is an Associate Professor and Division Chair at UBC Sauder School of Business. He holds a Bachelor’s degree from Fudan University and a Ph.D. from Washington University St. Louis. His research interests include Structural Modeling, Internet Advertising, Social Networks, and Customer Relationship Management (CRM). He has published several significant papers in prominent journals such as Marketing Science and the International Journal of Research in Marketing. His work often explores the implications of consumer behavior and marketing strategies in the context of modern digital platforms. As a faculty member, he teaches courses in Business Strategy Integration and Data Visualization for MBA students.

Research Interests

Structural Modeling Internet Advertising Social Networks Customer Relationship Management

Courses

Business Strategy Integration (MBA) Data Visualization (MBA)

Requirements for University of British Columbia

Master Program
Requirements
GPA Requirement
Required:3.3
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:7
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:21
Speaking
Required:21
Total
Required:100
Prerequisites
Bachelor's degree in Philosophy or related field 3 credits in formal logic 6 credits at the upper level in history of philosophy 3 credits at the upper level in ethics or value theory 6 credits at the upper level in metaphysics, epistemology, or philosophy of science
Application Checklist
  • Online application form
  • Application fee
  • Transcripts from all post-secondary institutions
  • Three letters of recommendation
  • Writing sample (15-20 pages)
  • Statement of intent
  • Evidence of English language proficiency
Specialization Notes

Offers course-only and thesis routes. Focus areas include philosophy of science, mind, ethics, and Asian philosophy.