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Cleopatra Veloutsou is a Professor of Brand Management at the University of Glasgow's Adam Smith Business School. She holds an MBA and a PhD awarded by the Athens University of Economics and Business. Her primary research interests include Brand Management, brand relationships and communities, brand equity, brand co-creation, and luxury brands. Cleopatra has an extensive academic background with roles including Editor-in-Chief of the Journal of Product & Brand Management and Associate Editor for the Journal of Business Research. She has been an active member of the international marketing community, organizing conferences and serving on editorial boards for multiple journals. Veloutsou has received significant recognition for her contributions, including awards from the European Journal of Marketing and others for her exceptional service and impact on the discipline. She teaches Marketing disciplines at various levels, including International Brand Management and Marketing Communications. Additionally, she supervises PhD researchers focusing on brand management topics, with an emphasis on brand relationships and brand strength. Cleopatra has participated in and chaired various international conferences, underlining her leadership within the academic and marketing research communities.