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Daniel O’Keefe is an Emeritus Professor in the Department of Communication Studies at Northwestern University. His work focuses on persuasion and the effects of persuasive messages, drawing on a substantial body of social-scientific research. O’Keefe is particularly interested in how to organize and synthesize findings from extensive persuasion effects studies, employing quantitative methods such as meta-analysis to derive dependable generalizations on persuasive message effects. He has authored several key publications in the area of health communication and persuasion theory, examining topics like message pretesting and the diagnosticity of perceived persuasiveness. His significant contributions to the field have been recognized through numerous awards, including the John E. Hunter Meta-Analysis Award from the International Communication Association and the Outstanding Health Communication Scholar Award from the National Communication Association. O’Keefe has also received accolades for teaching excellence and is known for his dedication to mentorship in communication studies. His courses cover advanced theories of persuasion, with an emphasis on practical applications in health contexts and research methodologies in communication studies.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.