Dr. Derek Rucker

Professor

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Biography

Derek D. Rucker holds the Sandy & Morton Goldman Professorship in Entrepreneurial Studies in Marketing at Northwestern University's Kellogg School of Management. His research centers on social rank, compensatory consumption, persuasion, and consumer behavior. Rucker's work explores the underpinnings of effective advertising and the motives driving consumer consumption, contributing to leading journals such as the Journal of Personality and Social Psychology and Journal of Marketing Research. He is recognized for his teaching excellence, having earned the Top Elective Professor Award and the Sidney J. Levy Award. Rucker also co-instructs the annual Kellogg Advertising Super Bowl Review and teaches courses on Advertising Strategy, focusing on the psychological principles necessary for successful advertising planning and execution.

Research Interests

Social Rank Compensatory Consumption Persuasion Consumer Behavior

Experience

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing

2013-01-01 — Present

Northwestern University • Evanston, IL

Professor of Marketing

2013-01-01 — Present

Kellogg School of Management, Northwestern University • Evanston, IL

Associate Professor of Marketing (with tenure)

2009-01-01 — 2013-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Assistant Professor of Marketing

2006-01-01 — 2009-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Awards

#

Top Elective Professor Award

2016-01-01
#

Sidney J. Levy Award

2016-01-01
#

L.G. Lavengood Outstanding Professor of the Year Award

2008-01-01

Requirements for Northwestern University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:90
IELTS
Overall
Required:7
Prerequisites
U.S. Bachelor's degree or equivalent
Application Checklist
  • Online application
  • Transcripts
  • Letters of recommendation
  • Statement of purpose
  • Resume/CV
  • TOEFL/IELTS scores (if applicable)
Specialization Notes

Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.