Dr. Diane Badame

Biography

Diane Marie Badame is an esteemed faculty member at USC Marshall School of Business, specializing in marketing. With extensive experience in the fields of branding, customer satisfaction, and marketing strategy, she has made significant contributions to the academic community through her research and publications. Diane has collaborated with notable authors in developing educational materials, including test bank questions for core curriculum readings in marketing, reflecting her expertise in brand positioning and consumer behavior. She is also involved in various courses related to marketing management, new product development, and consumer behavior, influencing the next generation of marketers with her insights. Her work is characterized by a comprehensive understanding of the principles that underpin effective marketing strategies and the role of brand management in today's marketplace. Diane strives to provide students with practical knowledge that bridges theory and real-world applications in marketing, preparing them for challenges in an evolving industry. Her commitment to educational excellence has been recognized through numerous awards within the Marshall community, underscoring her dedication to teaching and research in the field.

Research Interests

Courses