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Divya Ramachandran is an Assistant Professor and F. Ross Johnson Fellow at the Asper School of Business, University of Manitoba. She completed her Ph.D. in Business Administration (Marketing) at J. Mack Robinson College of Business, Georgia State University. She holds a Master of Science in Marketing Research from Michigan State University and an MBA specializing in Marketing from S. P. Jain Institute of Management and Research in India. Before joining the doctoral program, Divya gained experience in sales, marketing research, and strategic roles in India and the United States. Her research focuses on empirical marketing strategy, examining the impact of new-age technologies such as the Internet of Things, Artificial Intelligence, machine learning, and blockchain on customer engagement, customer experience, and marketing outcomes. Divya's work employs both quantitative and qualitative research methods, including interviews, surveys, econometric analysis, and machine learning. She has published research in prestigious journals such as the International Journal of Research in Marketing and the Journal of Retailing. Divya is dedicated to exploring marketing strategies that leverage digital technologies to benefit society and enhance stakeholder engagement, addressing critical global challenges like poverty and environmental sustainability through the advancement of the United Nations Sustainable Development Goals.
Streams include Education, Administration, or Clinical.