Professor Dr. Douglas Maclachlan

Biography

Douglas MacLachlan is a Professor Emeritus at the Foster School of Business, University of Washington. He has dedicated a significant part of his academic career to the fields of marketing and international business. MacLachlan earned his PhD, MA, MBA, and BA from the University of California, Berkeley. He has held various prestigious positions such as a visiting scholar at INSEAD in Fontainebleau, France, and visiting professor roles at reputable institutions including Catholic University Leuven in Belgium and Koc University in Turkey. He served in executive roles such as Vice President of Marketing at Hartec Corporation. Over his career, he has received numerous awards including the Marion B. Ingersoll Professor of Marketing and the Dean's Citizenship Award. MacLachlan's teaching interests include Marketing Research, Database Marketing, and Advanced Marketing Management, which he has contributed to through courses like Marketing Research Topics. His current research interests focus on customer response models, data mining methods, customer relationship management, pricing models, and marketing metrics, alongside consulting work in marketing research and expert witness litigation.

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Awards