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Douglas MacLachlan is a Professor Emeritus at the Foster School of Business, University of Washington. He has dedicated a significant part of his academic career to the fields of marketing and international business. MacLachlan earned his PhD, MA, MBA, and BA from the University of California, Berkeley. He has held various prestigious positions such as a visiting scholar at INSEAD in Fontainebleau, France, and visiting professor roles at reputable institutions including Catholic University Leuven in Belgium and Koc University in Turkey. He served in executive roles such as Vice President of Marketing at Hartec Corporation. Over his career, he has received numerous awards including the Marion B. Ingersoll Professor of Marketing and the Dean's Citizenship Award. MacLachlan's teaching interests include Marketing Research, Database Marketing, and Advanced Marketing Management, which he has contributed to through courses like Marketing Research Topics. His current research interests focus on customer response models, data mining methods, customer relationship management, pricing models, and marketing metrics, alongside consulting work in marketing research and expert witness litigation.
University of Washington • Seattle, WA
Tenured faculty member teaching various marketing courses and engaged in research.
INSEAD • Fontainebleau, France
Conducted research and collaborated on various academic projects.
Catholic University Leuven • Belgium
Taught marketing courses and engaged in cross-cultural business education.
Koc University • Istanbul, Turkey
Delivered lectures on advanced marketing topics.
Hartec Corporation •
Led the marketing division focusing on strategic marketing initiatives.
Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.