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Prof. Edith Smit is a faculty member at the University of Amsterdam in the Faculty of Social and Behavioural Sciences. Her expertise lies in persuasive communication, where she focuses on the concepts of persuasion and empowerment. With a commitment to advancing research in her field, she contributes to various expert groups and committees, including her role in the Ministry of Infrastructure and Water Management. Throughout her career, she has been engaged in numerous projects that explore the dynamics of communication and its impacts on society. Prof. Smit's research has important implications for understanding how communication can influence behavior and decision-making processes in diverse contexts.
Includes departments like Economics, Business Administration, Finance, and Marketing.