Generate a tailored SOP for Dr. Elizabeth Gerber. Improve your application with a focused, well-structured draft.
Dr. Gerber researches design innovation and is known for her ability to develop rigorous theories relevant to applications at the intersection of human-centered design and organizational behavior. She utilizes behavioral sciences to understand and inform the design of innovative processes, products, and services. Currently, she is investigating how to embed psychological primes into products and experiences to support innovative behavior. Her published work resonates within the design, management, and human-computer interaction communities. Professor Gerber's teaching interests span design, innovation management, and organizational behavior. At Northwestern University, she instructs both undergraduate and graduate courses in product and service design, emphasizing design thinking as a methodology — a human-centered problem-solving approach focused on gaining insights from human needs and collaborating with diverse groups to generate ideas and prototypes with rapid feedback. She also advises students involved in the award-winning design initiative called Design for America, where students engage in extracurricular design projects aimed at making a social impact locally.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.