Generate a tailored SOP for Dr. Erica Van Herpen. Improve your application with a focused, well-structured draft.
Erica van Herpen is a Personal Professor at Wageningen University & Research, focusing on Resource-Smart Consumer Behavior and Marketing within the Consumer Behavior Group. Her research emphasizes understanding household food practices and the influence of food packaging on waste management. She is actively investigating how consumer decisions in retail settings and home environments affect food packaging waste, as well as how sustainable food product attributes and retail practices, such as pricing and communication about food waste, influence consumer choices. Beyond individual research, Erica collaborates with Het Groene Brein, a consortium of 160 scientists and researchers committed to achieving a circular, inclusive economy by integrating scientific knowledge to address complex challenges faced by entrepreneurs and policymakers. With expertise in marketing, psychology, consumer behavior, and waste reduction, Erica combines theoretical frameworks and practical insights to advance the understanding of consumer interactions with food products and packaging.
Wageningen University offers MSc programs corresponding to the research departments listed. Admission is centralized but evaluates the relevance of the undergraduate degree to the specific department's field.