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Grant studies the psychology of business impact language in the marketplace. His work examines the things consumers say across various marketplace contexts, including brands, sales professionals, and their communications with customers. He explores the interplay of language in cultural products such as song lyrics and academic research articles. In addition to publishing original research, Grant directs the Schulich Master of Marketing program and teaches at the master's, PhD, and executive levels. He is also Associate Editor for the Journal of Consumer Psychology and serves on the Editorial Review Board for the Journal of Marketing Research. His research has been featured in several prominent media outlets and he has collaborated with various organizations including Bank of Montreal, Burger King, and Scotiabank. He has received multiple awards for his research and teaching excellence throughout his academic career.
Department of Liberal Arts & Professional Studies graduate programs generally follow the Faculty of Graduate Studies (FGS) B+ minimum requirement.