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Greg Brush is an Associate Professor in Marketing at the University of Western Australia, where he received his PhD. He has extensive experience in research consulting for small businesses and manufacturing service organizations and has published in notable international journals including the Journal of Business Research and Psychology & Marketing. His current research interests focus on small firm relationships, industrial marketing governance, sports marketing, and understanding customer value in cross-cultural service contexts. Future research initiatives aim to explore customer value contributions and key supplier development strategies along with evaluations of cross-cultural service encounters. His teaching expertise encompasses Marketing Research, Sales Management, Marketing Management, and International Management. Prior to his role at UWA, Brush was a Senior Lecturer at the University of Auckland and has held a Visiting Professor position at Helsinki School of Business. He is recognized for his contributions to marketing services and has received several awards, including the UWA Student Guild Student Choice Teaching Award in 2017 and multiple ANZMAC Reviewer Awards.
University of Auckland • Auckland, NZ
University of Auckland • Auckland, NZ
University of Western Australia • Perth, Australia
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