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Greg Fetzer is an Assistant Professor at UCL School of Management in the Organisations & Innovation group. He earned his BS in Psychology from Brigham Young University, followed by an MS and PhD in Organization Studies from the Carroll School of Management at Boston College. Prior to joining UCL, he was a faculty member at the University of Liverpool Management School. His research focuses on the challenges and triumphs of creative work, and how people find meaning and purpose in their jobs. He is particularly interested in the collective temporal aspects of phenomena, such as how collaborative creativity unfolds over time and how individuals find meaning in their work across their lifespans. His qualitative approaches span various organizational settings from professional sports and skilled craft work to Fortune 500 companies and songwriting. His work has been published in journals such as the Academy Management Journal, Organization Studies, and Organizational Research Methods. Greg also teaches courses aimed at making workplaces more humane, creative, and meaningful, thereby enhancing productivity.