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Guido Keel is a Professor of Media Literacy and Director of the Institute of Applied Media Studies at Zurich University of Applied Sciences. His academic focus includes Journalism, Media Use, Media Literacy, and Media Development. He has contributed significantly to the field through his teaching and his research, particularly on topics such as self-regulation in media practices and the impact of sponsored content. Keel's professional experience encompasses various roles in the communications field, including positions at Rieter AG and Bernet PR, and he has been involved in academic research at Zurich University. He holds a PhD in Mass Communication and a Master’s degree in Anthropology, Mass Communications, and Social Economic History. Keel's work has been recognized by the Swiss Association for Integrated Communication, reflecting his dedication to advancing the understanding of media in contemporary society.
Zurich University of Applied Sciences • Winterthur, Switzerland
Teaching and research in the field of media literacy.
Rieter AG •
Responsible for communications strategies.
Bernet PR •
Provided public relations consultancy.
UBS •
Worked as an editor for UBS publications.
Luzerner Medien AG •
Managed online content.
Zurich University •
Conducted research in communication studies.
This requirement applies generally to the Master of Science in Engineering and its specializations like Data Science, Computer Science, and Medical Physics.