Dr. Guneet Nagpal

Biography

Guneet Nagpal is an Assistant Professor of Marketing at Ivey Business School, Western University, Canada. His research explores the intersection of marketing and technological interventions, applying econometric methods to model how consumers and firms respond to innovations. Dr. Nagpal focuses on firm decision-making related to pricing strategies, innovation adoption, and responses to data breaches across various industries. On the consumer side, his work examines individual responses to information aggregation, dealer haggling, cryptocurrency airdrops, and AI-supported decision aids in varied contexts. His research has been published in the Harvard Business Review. In addition, Guneet serves as a GenAI Teaching Fellow from 2025 to 2027 and is a recipient of the David G. Burgoyne Teaching Award in 2025. He teaches courses in Marketing Management and Digital Marketing Analytics to HBA students and has authored business cases on the intersection of marketing and emerging technologies such as AI and Blockchain. Before joining Ivey, Guneet earned his Ph.D. in Marketing from the University of North Carolina at Chapel Hill and has four years of industry experience with NielsenIQ (Nielsen BASES). He holds an honors degree in Physics (B.Sc.) with Distinction from Panjab University, Chandigarh, and a Master’s in Business Economics from Delhi University.

Research Interests