Dr. Harvir Bansal

Associate Professor

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Biography

Harvir Bansal is an Associate Professor at the Conrad School of Entrepreneurship and Business at the University of Waterloo, where he serves as the Interim Director. He has previously held the role of Professor at the Lazaridis School of Business and Economics and is currently the Chief Research Officer and Executive Vice President at b3Intelligence. Harvir has a strong academic background with a PhD from Queen's University, an MBA from Punjabi University, and a BSc. His expertise lies in services marketing, particularly in areas such as customer switching behaviors, relationship marketing, and customer satisfaction. Over the past few years, he has taught various courses including Marketing Strategies for New Technology-based Ventures and Data Analysis Management. Harvir is passionate about integrating theoretical insights with practical applications in entrepreneurship and marketing.

Research Interests

Courses

Marketing Strategies New Technology-based Ventures Data Analysis Management Marketing Management

Requirements for University of Waterloo

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:7
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:22
Speaking
Required:22
Total
Required:90
Prerequisites
Honours Bachelor's degree in Psychology or related field Strong background in Statistics
Application Checklist
  • Transcripts
  • 3 Academic References
  • Statement of Interest
  • Supplementary Information Form
  • Resume/CV
Specialization Notes

Includes fields like Clinical, Cognitive, Developmental, and Industrial/Organizational Psychology.