Dr. Harvir Bansal

Associate Professor

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Biography

Harvir Bansal is an Associate Professor at the Conrad School of Entrepreneurship and Business at the University of Waterloo, where he has been teaching since January 2012. With a PhD in Marketing Operations Research from Queen's University, he has a rich background in both academia and industry. Prior to his current position, he served as an Associate Professor at the School of Business & Economics at Wilfrid Laurier University. His research focuses on services marketing with a particular emphasis on customer switching behaviors and relationship marketing. He has taught courses including Marketing Strategies for New Technology-based Ventures, leveraging his extensive experience in both research and practical marketing strategies. In addition to his academic roles, Harvir has held various industry positions, including Chief Research Officer and Executive Vice President at b3Intelligence. He has contributed significantly to peer-reviewed journals and has collaborated with numerous researchers throughout his career.

Research Interests

Experience

Associate Professor

2012-01-01 — Present

Conrad School of Entrepreneurship and Business, University of Waterloo • Waterloo, ON, Canada

Teaching and conducting research in services marketing.

Associate Professor

2003-07-01 — 2011-12-31

School of Business & Economics, Wilfrid Laurier University • Waterloo, ON, Canada

Teaching marketing courses and conducting research.

Assistant Professor

2000-07-01 — 2003-06-30

School of Business & Economics, Wilfrid Laurier University • Waterloo, ON, Canada

Instructing courses in business administration.

Assistant Professor

1996-08-01 — 2000-06-30

Faculty of Administration, University of New Brunswick • Fredericton, NB, Canada

Teaching and research in administration.

Chief Research Officer

2012-04-01 — Present

b3Intelligence • Remote

Leading research initiatives and analytics.

Senior Vice President

2008-02-01 — 2011-12-31

comScore Inc. • Remote

Managed research methods and analytics.

Principal

1997-01-01 — 2007-12-31

Friya Consulting • Remote

Consulting in marketing and research.

Awards

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SSHRC Strategic Research Grant

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Commendation for Teaching Excellence

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Nomination for Excellence in Teaching Award

Requirements for University of Waterloo

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:7
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:22
Speaking
Required:22
Total
Required:90
Prerequisites
Honours Bachelor's degree in Psychology or related field Strong background in Statistics
Application Checklist
  • Transcripts
  • 3 Academic References
  • Statement of Interest
  • Supplementary Information Form
  • Resume/CV
Specialization Notes

Includes fields like Clinical, Cognitive, Developmental, and Industrial/Organizational Psychology.