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Harvir Bansal is an Associate Professor at the Conrad School of Entrepreneurship and Business at the University of Waterloo, where he has been teaching since January 2012. With a PhD in Marketing Operations Research from Queen's University, he has a rich background in both academia and industry. Prior to his current position, he served as an Associate Professor at the School of Business & Economics at Wilfrid Laurier University. His research focuses on services marketing with a particular emphasis on customer switching behaviors and relationship marketing. He has taught courses including Marketing Strategies for New Technology-based Ventures, leveraging his extensive experience in both research and practical marketing strategies. In addition to his academic roles, Harvir has held various industry positions, including Chief Research Officer and Executive Vice President at b3Intelligence. He has contributed significantly to peer-reviewed journals and has collaborated with numerous researchers throughout his career.
Conrad School of Entrepreneurship and Business, University of Waterloo • Waterloo, ON, Canada
Teaching and conducting research in services marketing.
School of Business & Economics, Wilfrid Laurier University • Waterloo, ON, Canada
Teaching marketing courses and conducting research.
School of Business & Economics, Wilfrid Laurier University • Waterloo, ON, Canada
Instructing courses in business administration.
Faculty of Administration, University of New Brunswick • Fredericton, NB, Canada
Teaching and research in administration.
b3Intelligence • Remote
Leading research initiatives and analytics.
comScore Inc. • Remote
Managed research methods and analytics.
Friya Consulting • Remote
Consulting in marketing and research.
Includes fields like Clinical, Cognitive, Developmental, and Industrial/Organizational Psychology.