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Heather Crawford is a Senior Lecturer at the University of New South Wales, specializing in cross-cultural advertising and its implications on marketing strategies. With a focus on cultural evolution and cross-cultural humor, she contributes to the broad field of business education. Her research explores the nuances of advertising across different cultures, aiming to improve understanding among marketing professionals worldwide. Crawford's teaching and supervision roles within the Australian School of Business further emphasize her commitment to shaping the next generation of marketers. She is an active member of the academic community, regularly engaging with contemporary issues in marketing education and research.
University of New South Wales • Sydney, Australia
Teaching and conducting research in marketing with a focus on cross-cultural strategies.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.