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Holger Roschk is a Professor and Head of the Marketing Market Processes Research Group at Aalborg University. His research focuses on customer experience management, particularly in the areas of service failure recovery and atmospheric cues. He employs empirical generalizations and experimental designs in his methodology. Holger is known for bridging basic and applied research, and he has published in notable journals such as the Journal of Marketing, Journal of Service Research, Journal of Retailing, and others. He serves on the editorial review board for the Journal of Service Research and regularly presents his work at international conferences. Holger’s research has been featured in both national and international news outlets, showcasing his expertise and contributions to the field.
Requirements apply generally to Master's programs across departments including Sociology, Business, and Engineering at Aalborg University.